The story of The J Seri Alam begins with the roots of its parent company, Joma JM Holdings Sdn. Bhd. Established in the year 2000 by Datuk Hj. Mohamed Ali Bin Mk Osman and Datin Hj. Johara Bee Binti Babunni, the company first operated as a second-hand car dealer. Like many businesses, it faced its fair share of challenges, with the 2008 economic crisis becoming a major turning point. Instead of retreating, Joma JM Holdings embraced change—shifting its vision towards the food and beverage industry, laying the foundation for what would eventually become a nationwide brand.

Over the years, this bold transformation paid off. From humble beginnings, the company grew steadily, expanding into more than 24 franchises across Malaysia. To keep up with new lifestyles and dining trends, Joma JM Holdings launched a subsidiary in 2020: The JM5 Café Sdn. Bhd.

Out of this vision, The J Seri Alam was born—a modern, open-concept restaurant designed not just for eating, but for experiencing. Built with a contemporary container-inspired design, it embodies creativity, community, and comfort. The J has become known as the best place for chilling, sharing meals, and creating memories, where friends and families come together to enjoy food in a fun and welcoming space.

What started as a small car dealership has now evolved into a vibrant culinary destination—proving that with resilience, vision, and passion, new beginnings can flourish in the most unexpected ways.

The story of The J Seri Alam begins with the roots of its parent company, Joma JM Holdings Sdn. Bhd. Established in the year 2000 by Datuk Hj. Mohamed Ali Bin Mk Osman and Datin Hj. Johara Bee Binti Babunni, the company first operated as a second-hand car dealer. Like many businesses, it faced its fair share of challenges, with the 2008 economic crisis becoming a major turning point. Instead of retreating, Joma JM Holdings embraced change—shifting its vision towards the food and beverage industry, laying the foundation for what would eventually become a nationwide brand.

Over the years, this bold transformation paid off. From humble beginnings, the company grew steadily, expanding into more than 24 franchises across Malaysia. To keep up with new lifestyles and dining trends, Joma JM Holdings launched a subsidiary in 2020: The JM5 Café Sdn. Bhd.

Out of this vision, The J Seri Alam was born—a modern, open-concept restaurant designed not just for eating, but for experiencing. Built with a contemporary container-inspired design, it embodies creativity, community, and comfort. The J has become known as the best place for chilling, sharing meals, and creating memories, where friends and families come together to enjoy food in a fun and welcoming space.

What started as a small car dealership has now evolved into a vibrant culinary destination—proving that with resilience, vision, and passion, new beginnings can flourish in the most unexpected ways.

The story of The J Seri Alam begins with the roots of its parent company, Joma JM Holdings Sdn. Bhd. Established in the year 2000 by Datuk Hj. Mohamed Ali Bin Mk Osman and Datin Hj. Johara Bee Binti Babunni, the company first operated as a second-hand car dealer. Like many businesses, it faced its fair share of challenges, with the 2008 economic crisis becoming a major turning point. Instead of retreating, Joma JM Holdings embraced change—shifting its vision towards the food and beverage industry, laying the foundation for what would eventually become a nationwide brand.

Over the years, this bold transformation paid off. From humble beginnings, the company grew steadily, expanding into more than 24 franchises across Malaysia. To keep up with new lifestyles and dining trends, Joma JM Holdings launched a subsidiary in 2020: The JM5 Café Sdn. Bhd.

Out of this vision, The J Seri Alam was born—a modern, open-concept restaurant designed not just for eating, but for experiencing. Built with a contemporary container-inspired design, it embodies creativity, community, and comfort. The J has become known as the best place for chilling, sharing meals, and creating memories, where friends and families come together to enjoy food in a fun and welcoming space.

What started as a small car dealership has now evolved into a vibrant culinary destination—proving that with resilience, vision, and passion, new beginnings can flourish in the most unexpected ways.

JM Foundation is the charitable arm under The J, established with the purpose of giving back to the community. The foundation focuses on creating positive social impact through initiatives in education, community welfare, and youth empowerment. Guided by the same values that built The J—passion, resilience, and community spirit—JM Foundation strives to support those in need, foster opportunities for growth, and bring people together through meaningful programs and outreach.

JM Foundation is the charitable arm under The J, established with the purpose of giving back to the community. The foundation focuses on creating positive social impact through initiatives in education, community welfare, and youth empowerment. Guided by the same values that built The J—passion, resilience, and community spirit—JM Foundation strives to support those in need, foster opportunities for growth, and bring people together through meaningful programs and outreach.